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28
Jan

Brand Your Events to Reflect Your Company’s Identity

Branding an event with your organization’s identity is an essential step in the planning process. A brand is defined as a known identity of a company in terms of what products and services they offer as well as what the company stands for in terms of service and other emotional, non tangible consumer concerns. A …Read More

17
Jan

The biggest reason people attend professional events? Networking.

Now more than ever before, live streaming and other virtual/hybrid meeting technology is making it easier to skip out on an event and consume content online. Despite this, there is a big reason face-to-face events are in no way dying out- you can’t beat the power of networking. Connecting and developing personal relationships with others …Read More

15
Jan

From high-end salon to intimate holiday party…OFFSITE’s transformative qualities are unmatched

Corporate meeting? No problem- everyone knows we’ve got that in the bag. But wait until you hear how we transformed our space last month… Imagine a day, filled with everything you would want for the perfect day of beauty and primping. And then multiply it by ten! Nexxus Salon Hair Care and Olivier Cheng came …Read More

8
Jan

Brainstorming…a dying method. Or is it?

Lately, there’s been a lot of talk that brainstorming is an old-fashioned and dying method. The biggest argument against the practice involves the psychological phenomenon of groupthink. Groupthink occurs in a group of people when the desire for conformity wins out and individuals stifle their potential creative thoughts. Recently, William Duggan, a Columbia Business School professor and innovation expert …Read More